Dubai Summer Surprises 2012
The dates of the 15th Dubai Summer Surprises 2012, also popular as Dubai Summer Festival have been announced. The event will be held from June 14 to July 14, 2012. Regarded as the summer counterpart of the world-famous Dubai Shopping Festival, the Dubai Summer Surprises (DSS) was started in 1998 to promote Dubai as a family holiday destination, focusing on entertainment and education for kids during their summer vacations. According to a press release by DEPE, 17.5 million people visited the event and spent AED 22.5 billion during the DSS events till 2010. About 2.2 million visitors spent AED 3.37 billion during the Dubai Summer Surprises 2010. The DSS 2012 promises to be the biggest ever edition of summer shopping festival in Dubai.
Dubai Summer Surprises 2012 Events
A number of colorful events and programs are organized during DSS that are divided into themes called surprises and named according to the activities being held during a particular week. Summer surprises are named after activities such as Ice surprises, Arts Surprises, Food Surprises, Adventure Surprises, Cartoon Surprises, Nature Surprises, Knowledge Surprises, Flower Surprises, Heritage Surprises and the Back-2-School Surprises. The last themed promotion is always the Back-2-School Surprises. Besides you can enjoy many colorful events such as live in music concerts, dance programs, fashion shows and special plays encouraging children to pay attention to their lessons in school.
Dubai Summer Surprises also saw the creation of Modhesh World, the region's largest indoor theme park, offering education with entertainment to thousands of kids every year. The Mascot of DSS has also named as Modhesh that literally means amazing, incredible and unexpected. The giant yellow mascot has now a popular character for kids across the Middle East. The official slogan of the DSS is "Big Fun For Little Ones."
Shopping at Dubai Summer Surprises 2012
Visitors can enjoy shopping for a wide range of items such as electronics, toys, apparels, jewelry and handicrafts at a great discount offered by shops and malls throughout Dubai. Besides there are exciting prizes such as luxurious BMW 3 series sedans that you can win through daily raffle draws organized by Dubai Shopping Malls Group (DSMG).
Dubai Summer Surprises 2012 Packages
The summer surprises are organized by various government departments in association with participating shopping malls, hotels and airlines. A large number of travel companies and agencies as well as hotels and airlines offer discounted tour packages for Dubai Summer Surprises through travel offers and promotions. You can enjoy specially designed packages that include air fare, visa fee and accommodation at a discount of up to 70%. Emirates offers travelers visa, air tickets and accommodation at a great discount during Dubai Summer Surprises and Dubai Shopping Festival.